Pre-published Marketing Checklist:

• Announce book release date

• Form a launch team

• Announce pre-orders

• Create your author profiles

• Schedule blog tours and host giveaways

• Schedule virtual and in-person author events

• Build up social media presence among authors and readers

There are many different ways you can announce your book release day. You can do this through concept art, a cover reveal, or a picture of you signing a contract, but the main takeaway is - you need to announce a release date several months before the book is scheduled to release. You need to hype people up and set the anticipation.

Launch Team, Street Team, Book Release Team - they’re all the same. Whatever you decide to call it, it is monumental for your book release. I would dare to say it’s the most important part of your marketing.

This may look different depending on whether you are self-publishing or traditional publishing. Regardless of how you are going about publishing your book, pre-sale are important to the success of your book.

Amazon, Goodreads, and BookBub are three great places you can create your author profiles. These pages will help you promote your book and gain new fans.

Reach more people than the audience you already have. Hosting giveaways and being featured on blogs are great ways to reach a new audience.

You can either decide between in-person or virtual events. Regardless of what you choose, events are important to help create fans and to reach more readers.

Whether you like it or not, social media is a necessary marketing tool for all authors whether you’re self-published or traditionally published. You don’t need to have a massive following, but you do need to make sure you engage with your followers.

In order to increase your reviews, which in turn help you sell more books, you have to give your book away for free. You also need to make sure people know about your free book. Buying ads from trusted companies can help you find more readers.

Book reviews help sell more books and get your book in front of new readers. Sometimes getting reviews from your launch team, friends, family, and people who got it during your free weekend isn’t enough.

There is no guaranteed way to win an award or that an award will help with book sales, but submitting your book for awards can be a rewarding and effective way to create more buzz around your book.

Book signings are not only a fulfilling accomplishment, they are also a great way to market and find new readers.